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5 Reasons Your Business Should Offer Gift Cards This Holiday Season

November 29, 2018

With the holiday shopping season in full swing, is your small business utilizing a potential revenue resource — gift cards? For ten years straight — and counting — gift cards have been the most-requested holiday gift, according to an internet survey. If your business doesn’t offer them, here’s what you’re missing out on:   Buyers Feel More Freedom As everyone knows, the holidays are crazy, and on top of hectic schedules and stress, buyers feel pressured to find the pe

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Gift Cards for Business Owners: Why Your Customers Love Them

July 25, 2018

We’ve all given or received gift cards, and business owners know how much their customers love them. They’re an excellent choice for someone you might not know well enough to pick a specific present for, they’re great casual gifts or bonus for employees, and they’re perfect for last-minute gifts. You can get gift cards for anything – large retailers, restaurants, online stores and services, and an increasing list of small businesses.   According to a 2014 study by Mercator A

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How to Turn Holiday Shoppers Into Loyal Customers

October 24, 2017

The holidays are when consumers open their wallets. Last year holiday retail sales in November and December topped $655 billion, and it’s expected to increase between 3.6 to 4 percent this year. And that’s just retail sales. Don’t you wish there was a way to keep all those extra customers year round? There’s a big jump in new customer spend during the holidays, but it’s possible to extend the trend throughout the year if you focus on customer retention during the seasonal rush.

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